Media
2024-05-03T14:38:31Z
At its 2024 NewFronts, Snapchat told marketers its app is a tool for real-life experiences with friends instead of a hub for influencers and AI.
Media
2024-05-03T14:13:19Z
AB InBev is leaning on Superconnector Studios to pitch TV shows and movies around its brands to Hollywood.
Beehiiv has raised $33 million in a Series B round of funding as it builds an ad business to rival Substack's subscription-based model.
Media
2024-05-02T20:09:52Z
Apollo's Aaron Sobel's credits include buying a $760 million stake in production company Legendary Entertainment.
Media
2024-05-02T19:37:35Z
Please submit your nomination by Thursday, May 9, 2024 for Business Insider's list of rising stars in influencer talent management.
Media
2024-05-02T17:55:35Z
Sony and Apollo have teamed up to offer $26 billion for Paramount studios, WSJ reported on Thursday.
Media
2024-05-02T17:11:32Z
TikTok reached a new licensing agreement with Universal Music Group that will once again allow users to incorporate music from UMG artists like Drake.
Media
2024-05-02T15:50:56Z
SoBet is a sports-betting content platform that works with short-form video creators.
Media
2024-05-02T15:37:33Z
The private equity firm says there's a place for outside investors in sports teams, but that investors should be careful.
Media
2024-05-02T14:40:40Z
Venture capitalist Drew Glover knows what it's like to be a student-athlete, which helps him size up startups in the burgeoning field of NIL.
Media
2024-05-02T14:16:20Z
Women athletes are gaining ground with NIL brand deals. Data from SponsorUnited shows how college sports and athletes drive marketing.
Tech
2024-05-02T10:27:01Z
On TikTok and among Gen Z, PowerPoint parties are popular. But allowing work mentality to seep into our social lives is a huge mistake.
Media
2024-05-02T09:38:02Z
There's an alarming surge in facial injections driven by young people. In a remote, online world, the hottest status symbol is your face.
Media
2024-05-01T17:30:26Z
Hugo Amsellem and Etienne Boutan are bullish on a new wave of consumer startups.
Media
2024-05-01T17:23:14Z
Skydance and its private equity backer are wooing Paramount. The newest bid: a premium for common shareholders and under $2 billion for Shari Redstone.
Tech
2024-05-01T17:07:10Z
Without any outside press allowed on Columbia's campus, its student radio station WKCR was streamed by thousands of people nationwide.
Media
2024-05-01T15:45:54Z
TikTok has enlisted some partner agencies to teach creators how to capitalize on livestreaming. Here's how it works, and how one agency does it.
Media
2024-05-01T13:52:29Z
Andre James and Justin Warbrooke were named executive vice presidents as the media giant faces questions about how to transform its business.
Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.
Media
2024-04-30T19:46:34Z
NBC is reportedly ready to snatch NBA broadcast rights from Warner Bros. Discovery's TNT. Here's a look at the three-part brilliance of NBC's bid.
Media
2024-04-30T19:25:58Z
The internet is killing TV, and it will get to radio. But not quite yet.
Media
2024-04-30T19:19:04Z
Annual country music festival Stagecoach has risen in popularity among some influencers and brands this year.
Media
2024-04-30T16:50:04Z
Publicists and agencies like Align PR are working with influencers and creators and helping mint social-media stars.
Media
2024-04-30T07:14:13Z
The entertainment studio announced the departure of its president and CEO Bob Bakish before the call.
Media
2024-04-29T23:16:43Z
The Journal says its new editor in chief's approach is working, but many worry she'll lose the newsroom in the process.
Media
2024-04-29T20:47:12Z
Paramount's President and CEO Bob Bakish is stepping down as Shari Redstone inches closer to selling her controlling stake.
Media
2024-04-29T20:43:53Z
Business Insider is compiling its first list of rising stars in the US sports-betting industry. Submit nominations through May 13, 2024.
Edelman plans to grow its AI team by 6X from 2024 to 2025.
Media
2024-04-29T15:24:58Z
A rundown of the biggest private-equity firms in sports, from Arctos to Sixth Street, and where they're investing as team and league valuations soar.
PE firm Bridgepoint recently took a majority stake in Equativ and Deutsche Telekom took a stake in the company this week.
Media
2024-04-26T13:22:13Z
The survey, run by the American Influencer Council, found that most creators need two to four brand deals a month to feel financially secure.
Media
2024-04-25T23:41:20Z
Influencer-marketing platform Grin recently had its third round of layoffs since 2022.
Media
2024-04-25T19:38:41Z
The Onion has been sold to Global Tetrahedron, a company connected to Lawson — and a long-running Onion gag.
Media
2024-04-25T14:25:19Z
Raine believes in the enduring value of sports content, despite the uncertainty facing their historical media distributors.
Media
2024-04-25T13:02:12Z
TikTok has a strong First-Amendment argument to challenge Congress' divest-or-ban bill. It may still lose in the courts anyway.
Media
2024-04-25T12:17:26Z
As LinkedIn grows in popularity, big PR firms now offer services to help execs build their presence on the platform and become influencers.
Some Zoomers would rather take their chances with a new social media platform than suffer the "humiliation ritual" of Instagram Reels.
Sports M&A is hot. Meet the 11 investment bankers raking in millions in fees on the front lines of the sports dealmaking craze.
Amazon's Prime Video ads are having early success with advertisers, positioning it to take on TV companies in the upfronts.
That even a short delay has such a profound effect on an entire industry underscores how powerful Google's influence has become, experts say.
MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with ease — a win for independent creators.
Penn said he's specifically looking at demand-side platforms and supply-side platforms.
Media
2024-04-23T10:41:53Z
TikTokers spoke to Business Insider about the negative impacts banning the app in the US would have on their lives and careers.
Media
2024-04-22T17:58:37Z
TikTok could avoid being banned in the US if it can find a buyer. Here's a list of people and companies that could be likely buyers for the platform.
Media
2024-04-22T17:21:42Z
Here's the memo that TikTok's head of public policy in the Americas sent to staff as Congress moved to pass a divest-or-ban bill.
Media
2024-04-22T14:15:34Z
Ariana Nathani hosts events at New York's Soho House and Georgia Room, earning her thousands. Brands also pay her to post on TikTok and Instagram.
Media
2024-04-22T12:00:01Z
Learn what Amazon is spending for new hires as it takes on Netflix, Disney+, and others in streaming.
